How to Establish an Effective Charity-Business Partnership?

Last week, we raised the questions concerning the challenges for charities to set up partnerships with business:

•                Which commercial partners to choose?

•                How to protect our values and brand names?

To establish a charity-business partnership effectively, the foremost important aspect is to consider what commercial partners or business to choose. Charities should not consider a joint venture with companies whose core business is in conflict with their own because the differences in business objectives would harm the charities’ values and brand names.

Once choose a potential partner, it is substantial to ensure from the outset of an agreement and a framework of managing expectations which both charities and business agree on. This could provide charities a means to check and monitor the performance of their partners, in order to prevent companies damaging the reputation of the charities.

We do believe sharing similar values and setting out agreement and monitoring system are the key components of creating a mutually beneficial partnerships. We are therefore actively looking for potential partners to join our Tribes Project, which support the notion of youth empowerment and are willing to contribute to youth education/ e-learning.

If you are interested in what we do, please do not hesitate and contact us.


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