Last week, we raised the questions
concerning the challenges for charities to set up partnerships with business:
•
Which commercial
partners to choose?
•
How to protect our
values and brand names?
To establish a charity-business partnership effectively, the foremost important aspect is to consider what commercial partners or business
to choose. Charities should not consider a joint venture with companies whose
core business is in conflict with their own because the differences in business
objectives would harm the charities’ values and brand names.
Once choose a potential partner, it is substantial to ensure
from the outset of an agreement and a framework of managing expectations which
both charities and business agree on. This could provide charities a means to
check and monitor the performance of their partners, in order to prevent companies
damaging the reputation of the charities.
We do believe sharing similar values and setting out agreement
and monitoring system are the key components of creating a mutually beneficial partnerships.
We are therefore actively looking for potential partners to join our Tribes Project, which support the
notion of youth empowerment and are willing to contribute to youth education/ e-learning.
If you are interested in what we do, please do not hesitate and
contact us.
To find out more, follow us on twitter and join our Facebook page.
Follow @rafikionline
To find out more, follow us on twitter and join our Facebook page.